Middle Name is a London-based branding and design studio. With a strategic and collaborative approach, we create brands with intelligence, character and clarity.

Edmunds Cocktails

A contemporary and bold brand for a range of classic bottled cocktails.


A full e-commerce redesign for one of Europe’s fastest growing menswear brands.

Northwick Wares

Branding and packaging for a high-end homewares brand embracing the beauty of imperfection.


A new website for a fast-growing childrenswear start-up.

KAP Studios

A bold and flexible brand for a London and LA-based architectural practice.


Branding for shampoo and body bars with sustainability at the forefront.

The Lantern

Branding for a new landmark building on the historic site of a market town’s former gasworks.


An elegant brand for a contemporary antiques and collectibles shop.

Game Day

A bold and playful brand for a new and unique London day out.