![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_-2048x1229.jpg 2048w)
KAP Studios
- Branding
- Print Design
KAP Studios are a London and LA-based architectural practice. Working with clients from the earliest possible stage, they consult and advise on large-scale projects with their unique international perspective.
KAP isn’t a typical architecture practice, so they didn’t want to look like one. With a focus on their unique expertise and approach, we created a brand that felt bold and reliable. Built around a monospaced typographic system and a broad colour palette, we created a simple identity with a lot of flexibility. The typographic approach ensured their collateral was recognisably KAP, allowing them to be more playful with colour depending on the client and project.
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_2-1-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_2-1-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_2-1-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_2-1-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_2-1-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_2-1-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_3-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_3-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_3-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_3-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_3-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_3-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_4-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_4-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_4-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_4-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_4-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_4-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_13-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_13-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_13-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_13-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_13-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_13-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_12-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_12-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_12-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_12-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_12-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_12-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_11-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_11-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_11-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_11-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_11-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_11-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_14-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_14-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_14-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_14-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_14-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_14-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_15-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_15-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_15-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_15-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_15-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_15-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_16-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_16-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_16-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_16-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_16-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_16-2048x1229.jpg 2048w)
![](https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_17-scaled.jpg 2560w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_17-300x180.jpg 300w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_17-1024x614.jpg 1024w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_17-768x461.jpg 768w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_17-1536x922.jpg 1536w, https://middlename.co.uk/wp-content/uploads/2020/09/MN_Portfolio-Images_KAP_17-2048x1229.jpg 2048w)
Working with Middle Name was a very insightful process — they understood the core of our business and helped us in creating a bold brand identity which was adaptable enough to speak to both London and LA audiences without losing a sense of cohesion. We love the inherent flexibility of our branding which allows us to tailor how we present ourselves to different clients in a way that really speaks to their business, all the while carrying through the KAP essence to all the material we produce.
Leni Popovici, Founding Director and Partner