Middle Name is a branding and design studio founded by Oliver Shilling (who, ironically, doesn’t have a middle name).

Our work is informed by a broad set of interests and a belief in the power of simple and brilliant design. We enjoy working closely with founders to help their businesses grow; collaborating with talented creatives to produce brands with intelligence, character and clarity.


We like to keep things straightforward, so we always start with a clear process. We take the time to get to know you, your business, and your purpose, so our work is always grounded in a true understanding. We work collaboratively; bringing in talented creatives to ensure each project has the right team, with the right scale and skill set. We work internationally with businesses of all sizes. For more information, please get in touch.


Brand Strategy
Print Design


Website Design
Art Direction
Packaging Design
Signage & Wayfinding


We’re a small studio, but we still have a responsibility to society that we consider carefully. We are focused on helping good businesses develop and grow; we don’t take shortcuts. We are currently offsetting our carbon footprint and are always interested in pro-bono projects close to home. We offer reduced rates for start-up businesses, charities, and social enterprises.