Middle Name is a London-based branding and design studio founded by Oliver Shilling (who, ironically, doesn’t have a middle name).
His work is informed by a broad set of interests and a belief in the power of simple and brilliant design. He enjoys working closely with founders to help their businesses grow; collaborating with talented creatives to produce brands with intelligence, character and clarity.
We like to keep things straightforward, so we always start with a clear process. We take the time to get to know you, your business, and your purpose, so our work is always grounded in a true understanding. We work collaboratively; bringing in talented creatives to ensure each project has the right team, with the right scale and skillset. We work internationally with businesses of all sizes. For more information, please get in touch.
Signage & Wayfinding
We’re a small studio, but we still have a responsibility to society that we consider carefully. We are focused on helping good businesses develop and grow; we don’t take shortcuts. We are currently offsetting our carbon footprint and are always interested in pro-bono projects close to home. We offer reduced rates for start-up businesses, charities, and social enterprises.