SALT

SALT is a new communications studio, working with architects and designers to help publicise their work.

Working closely with the founder Celeste Bolte, we developed a brand centred on the core message: ‘Telling the stories of great design’. This straightforward statement is descriptive of what SALT does, but also sets the tone for how they work with clients, taking the smoke and mirrors out of communications and PR. The bespoke wordmark is supported by Studio Feixen’s Noi Grotesk, a typeface with real clarity that also offers a wealth of crafted details and glyphs, mirroring the level of detail often enjoyed in the best architecture. These glyphs – along with pops of bright orange – add depth to the brand both in print and online, where it comes to life through animation and interaction.

Middle Name was the natural choice when it came to designing our new brand identity and website. They guided us through branding exercises which allowed us to understand our business in a whole new way, expertly crafting an identity which feels distinct and energetic. We love the dynamism of our website and how it has translated into print and digital media, and we can’t wait to work with Middle Name again soon.

Celeste Bolte, Founder