Introducing Middle Name

Middle Name is a new London-based branding and design studio, founded by Oliver Shilling (who, ironically, doesn’t have a middle name). His work is informed by a broad set of interests and a belief in the power of simple and brilliant design. He enjoys working closely with founders to help their businesses grow; collaborating with talented creatives to produce brands with intelligence, character and clarity.

We like to keep things straightforward, so we always start with a clear process. We take the time to get to know you, your business, and your purpose, so our work is always grounded in a true understanding. We work collaboratively; bringing in talented creatives to ensure each project has the right team, with the right scale and skillset. We work internationally with businesses of all sizes.

We’ve created a short showreel highlighting our work to date, but there’s much more in the pipeline, so give us a follow on Instagram to keep up with our latest work. If you have a project you’d like to talk about, please get in touch.