Game Day
- Branding
- Illustration
- Naming
- Website
Game Day is the ultimate day out for fans of bar games, the perfect event for business and personal celebrations.
Combining multiple pub game venues, Game Day creates a unique offer within a growing market. We created a brand that’s fun and light-hearted while adding an element of competitive spirit that would encourage ‘players’ to return for regular Game Days. We created a logo that neatly comprises the initials GD, a trophy, and pillars that allude to the five games played throughout the day. A series of illustrations were developed to represent each game, while a fun tone of voice ensured the brand retained a broad appeal and invoked a friendly competitive spirit.
Middle Name have taken our vision for a new events business and developed a brand we’re hugely proud of and can’t wait to share. We loved how involved we were in the process and really enjoyed working with them at each stage.
Richard and Edward, Founders
